Brand identity and design support for Expedition Vidda — a world-first polar challenge aiming to complete a full winter crossing of Norway’s Finnmarksvidda Plateau, marking the first-ever attempt by a double amputee. The identity was built to reflect resilience and determination, helping tell the story and drive the fundraising needed to make the expedition possible.
The identity draws directly from the mission and location — the sweeping plateau of Finnmarksvidda, the low Arctic sun, and the five-day crossing. Its structured, elemental form reflects resilience and forward movement, grounding the expedition visually in both place and purpose.
Good luck team!
